Post Doctoral Fellow, NorthWest University, South Africa.
Dr. Adebanji Adejuwon W. Ayeni is a dynamic academic and IT consultant with a strong footprint in business administration, innovation, and entrepreneurial research. Currently serving as a Postdoctoral Researcher at NorthWest University Business School, South Africa, he also contributes to academia and industry through roles in Nigerian universities and his tech consultancy firm, Digikraft Solution.
Professional Profile
Scopus
Google Scholar
Orcid
🎓 Education
Dr. Ayeni earned his PhD in Business Administration from Covenant University in 2020 🎓. He holds a Master’s degree in Business Administration (2013) and a Bachelor’s degree in Accounting (2009), both from Covenant University, Nigeria. His educational foundation empowers his research in entrepreneurship, sustainability, and innovation.
đź’Ľ Experience
With over 14 years of academic and professional experience, Dr. Ayeni currently serves as a Postdoctoral Researcher at NorthWest University, South Africa (2024–present) and will take up a Lecturer role at Wigwe University in August 2024 📚. His academic journey spans roles at Landmark University (2018–2024) and Elizade University (2015–2018). He also leads Digikraft Solution, offering IT consultancy since 2010 💻.
🔬 Research Interests
His research explores the intersection of entrepreneurship, organizational resilience, innovation capability, and marketing strategies 🚀. He is particularly interested in how small businesses adapt to change and how digital tools enhance teaching and business performance.
🏆 Awards
Dr. Ayeni’s research impact is growing, with consistent contributions to high-quality journals and academic platforms. His dual strength in practical IT consultancy and academic theory brings real-world relevance to his scholarly work 🏆.
đź“š Top Noted Publications
Innovative Business Idea Generation in Higher Education: The Interplay between Entrepreneurship Centres and Economic Conditions (2025) – figshare dataset
➤ Data-backed insights into entrepreneurship in academic ecosystems.
Entrepreneurial Abilities and Business Performance: Enacting Business Survival Paradigm from Electronics Informal Market, Nigeria (2025) – World
➤ Analyzes informal markets in Nigeria and their resilience dynamics.
Interactive Marketing: A Systematic Review and Research Agenda (2024) – F1000Research
➤ Provides a roadmap for future studies in interactive marketing.
Leveraging Innovation Capability and Organizational Resilience for Business Sustainability (2024) – Sustainability
➤ Empirical PLS-SEM model for SME sustainability strategies.
Adaptiveness of MSMEs During Times of Environmental Disruption (2024) – Sustainable Development Goals Series
➤ Examines how MSMEs navigate environmental and economic shocks.
Conclusion
Dr. Adebanji Adejuwon W. Ayeni is highly suitable for the Best Researcher Award, considering his consistent scholarly contributions, multidisciplinary expertise, and dedication to business research and innovation. With ongoing engagement in impactful publications and academic roles across African and international institutions, he stands out as a deserving candidate poised for global research recognition.